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Space Overview

The Internet provides a new platform for enhancing marketing effectiveness and efficiency. This group will focus on the gains from employing digital technologies as well as the challenges of e-commerce. CMOs and other marketing executives are encouraged to join/lead the discussion.

Space Administrators:

Paula Klein, Justin Lockenwitz, Devin Cook

Tags:

marketing, analytics, e-commerce, retail, digitization, e-business, customer_relations, customers, trust

Created:

Oct 25, 2012

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