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Leading up to the MIT PLATFORM STRATEGY SUMMIT to be held on July 25, Marshall Van Alstyne, Research Associate at the MIT Center for E-Business and Associate Professor at Boston University, recently discussed how platform business models are rapidly reshaping the structures and conditions of many industries. Among these are media, energy, telecommunications, social networking, publishing, academia, gaming and retail. Organizations are finding their current business models to be insufficient or ineffective for addressing the challenges and behavior of platform-based markets.

 

Van Alstyne explained some of the basics of “platform economics,” or why companies such as Uber, Apple, and Amazon are so successful—and what traditional product makers can do to emulate them. Below are some clips from his May presentation at the annual IDE/CDB meeting.

 

More information on platform economics can be found here and here

 

   



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